Organized under the leadership of the Istanbul Foundation for Culture and Arts (İKSV), which has hosted events in different disciplines that enrich cultural life and the arts in Istanbul since 1973, the Istanbul Design Biennial firstly aims to contribute to the development of public awareness on the subject of "design", to create a platform to support the development of design and innovation policies and to establish a design archive on a national and international scale.
The Biennial covers the major design professions such as urban design (urban and regional planning), architecture, interior architecture, industrial design, graphic design, fashion and textile design and new media design, along with creative areas related to these professions.
Petkim's sponsorship support for the Istanbul Design Biennial represents an important breakthrough in terms of the more accurate and stronger positioning of Petkim's perception in society, in addition to contributing to the progress of culture and art.
Recognizing and taking into account the positive effects of design on production, economic development, social development, cultural interaction and the quality of individual lives, Petkim is well aware that its products are actually living in different ways.
Petkim believes in the idea that the composition of raw materials it produces and the "intellect", which is the raw material of design, can be converted into design, and the Company is located at the starting point of the design begins thanks to the "particles of intellect" that it produces.
These "particles of intellect" sometimes turn into a painting to form an image; at other times, they may appear as an architectural object, while sometimes they may appear as an item of fashion with a textile product.
During the public relations and promotional events held within the framework of the Biennial, Petkim had the opportunity to convey how the raw materials it produces turn into countless forms and products, influencing the design world, while supporting the different sectors of the Turkish economy.
Petkim was heavily involved in the event in various different media such as cinema and outdoor advertising as well as the print and digital media.
Petkim’s Design & Innovation Summit Sponsorship
Design & Innovation Summit, organized by Capital CEO Club as a parallel event of 3rd Istanbul Design Biennale, primarily aims to raise public awareness with regards to “design” issues, to create a platform to discuss the developing with design and innovation under the theme of ‘Made in Turkey’ to ‘Designed in Turkey’